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Stick a Pin in Your Business and Make a Profit

Using Pinterest to connect with other small businesses

Marketing Consultants

4 Reasons to Hire a Digital Marketing Agency

SEO, Interactive Marketing, Web Development, Web Design, Email Marketing, Social Media Strategy, it’s all part of the same end game: creating business awareness. Business awareness is the clear path to new business.

4 Tips For Adding Mobile Marketing into Your Company’s Marketing Mix

Many businesses are somewhat afraid to dive into the mobile marketing arena due to the fact they simply do not know where to start.

5 Reasons Why Good Content is Critical for Your Website

Good content is a necessity if you are in the process of developing a website for your business.

How to Become an Online Center of Influence

Being the center of influence means you are the person people are attracted to and want to connect with. Becoming an online center of influence means positioning yourself to attract others to you. You will be known as the go to person. Being the center of influence is a distinction one must develop by possessing the following qualities.

How to Create a Federal Marketing Plan

The ultimate goal of the federal marketing plan is to get federal contracts. The positioning of the company within a targeted agency contracting office will ensure a sustained federal contracting program

How To Create A Good Mobile Marketing Campaign

If you need to find a new way to keep in touch with your customers, you should try mobile marketing.

Just What Mobile Marketing Can Achieve For Your Company

When approaching mobile marketing, it's vital that you have a solid strategy. It's actually a vast industry, and it is growing every day. You'd like to know what mobile marketing can do for your business, and you would like to learn how to begin using mobile marketing just as one advertising approach.

Multilateral Online Marketing: The Battle Plan

Surviving today's internet using multilateral online marketing.

Online Reputation For Small Businesses

As a small business, you are responsible for marketing your business – and that means identifying your most viable marketing avenues like online reputation.

Online Reviews: What is Better, Quality or Quantity?

Online reviews play a large part in the development of your business’ online reputation. For that reason, many businesses work hard to convince their customers to post reviews...

The Best Way to Respond to a Negative Online Review

No matter how you choose to run your business, it is inevitable that at some point or another, you will face the tough situation of getting a negative online review.

The Business Card Power of Marketing

Learn why business cards are powerful and have the most impact on advertising.

Three Helpful Tips to Make Sure Your Online Reputation is Protected

Your business’ online reputation can literally make or break your business success. Why’s that? Because, statistically speaking, around 90 percent of all consumers use the Internet to research businesses when they are looking for a product or service.

Top 5 Ways to Monitor Your Online Reputation

These days, your business’ online reputation can make or break your business success. Here are five ways to monitor your online reputation

What to Expect Out Of Your Online Reputation Management Company

If you have decided to take that all-important step of investing in your reputation, here is a guide to what to expect out of your online reputation management company

Why Mobile Marketing Increases Customer Loyalty

Customer loyalty and rewards programs can be easily implemented through the use of mobile marketing such as mobile apps and text messages.

Why Mobile Strategies Boost Brand Awareness

The world is increasingly a mobile one, so companies all over the world are struggling to learn and master this powerful tool and create mobile strategies

Why Social Networking and Mobile Marketing are a Powerful Combination

Mobile and social networking usage are growing at amazing rates and are expected to become even more relevant in the coming years.

Business Advice for Marketing Consultants

5 Reasons Mobile Marketing Should Not be Ignored

Companies that choose to ignore mobile techniques are leaving money on the table for their mobile-friendly competitors to easily scoop up. Find out why you should invest in mobile marketing.

7 Brand Marketing Benefits of a Website Audit Report for Businesses

Go beyond checking website issues. Use a website audit report to improve your overall online brand marketing. Read on to discover 7 brand marketing benefits from a website audit.

Effectively Using QR Codes to Grow Your Local Business

With the introduction of Quick Response (QR codes), businesses are now equipped with another powerful tool that can help them grow their bottom line.

Five Things You're Probably Not Doing With Your Social Campaign

Five things that most business owners forget when managing their social media.

Mind Wedges: A Way to See How We Think of Brands

Wedges hold a myriad of information: images, feelings, facts, memories, impressions, and more. In fact, everything you know and feel about a topic

Social Media and Ageism

While social media is being used in business and doing quite well, I'd recently found that it has revealed how we look at age in understanding its usage. I'd met up with a group of small business owners at a community mixer. While we were talking, the subject had come up. I'd told them that my business was using social media sites like Facebook, Twitter, Linkedin, Pinterest, etc. to attract new customers.

The Power of Texting Your Customers

Texting your clients promotions and information has proven to be the best ROY for you marketing dollars. Learn how a text message marketing campaign ties into your current print and online marketing strategies and how to drive even higher results by texting your clients.

What Is Mobile Marketing and Why Is It Important To Your Business

Marketing products and services using mobile marketing is taking over more traditional forms of advertising

What to Look for Before You Hire a Reputation Marketing Company

Reputation Marketing is a more profitable and less expensive process of handling online reputation than reputation management. Here are tips to help you find the right company to execute this process.

Other Marketing Consultants Topics

7 Great Places to Post Your Articles

Article Marketing is a great way to build up your credibility and gain exposure for yourself. Here are 7 places to post your articles to gain visibility and establish yourself as an expert.

8 Simple Rules of Social Media for Your Business

Social Media Marketing is a highly powerful tool for promoting your business. Many businesses we talk to want to launch their social media marketing programs but have no idea where to start. With this in mind we created a short list of actions once you’ve determined the best social media platform(s) (facebook, twitter, youtube etc.) for your business.

8 Trade Show Mistakes That Cost Exhibitors

Trade shows are an important business tool, if you can avoid these eight common mistakes.

800 New Contacts with Sandwiches, 10% Improved Sales with Ice Cream

Gail Patrick’s Café in Chappaqua, N.Y., had a loyal following, especially since owners Gail and Patrick Filacchione had been running their own catering business for 30 years before opening the restaurant in 2009. Most customers were coming through the door because they had heard about the business from a friend, not because of any direct marketing efforts from the restaurant. Not a bad thing, of course, but the café wanted to start marketing for itself. So in late 2010, they worked with David Fischer, founder of marketing and consulting firm Solutions for Growth, and focused on creating entertaining and engaging email newsletters.

97% of your Advertizing Messages are Read!

Having the ability to instantly contact potential customers all over the world is one of the best advantages of this online marketing strategy. Additionally, text messaging is really a personal way to get in touch with potential prospects.

Building an Effective B2B Social Media Marketing Strategy

Consumer-facing brand marketers are atwitter about social media, yet business-to-business (B2B) marketers have been more hesitant and skeptical about the value. The good news is there is hope, and proof, that social media marketing can and will work for B2B companies.

Building Your Social Media Network Today is Preparing for Tomorrow

Many business owners don't want to spend their marketing budget on social media because they believe their potential customers don't use it. While this may or may not be true today, investing time and energy into developing relevant and useful content and a large digital network now is preparing for your future.

Business Development through Better Networking

Some people, it seems, are natural born networkers. Drop them in a crowded room and two hours later, they'll know 25 new people and their life story. Others, not so much. If you aren't a natural born networker, then you either feel like a fish out of water at these event, gasping and grasping at something to drink, or you just don't go to them. Either way, networking is part of building most businesses and while social media can give us the illusion of networking, the reality is that the social part really does require off-line, face to face conversation.

Change Your Marketing Strategies

Since the economy changed, many small businesses are having difficulty finding business. New economy means new marketing and better branding. What should you do now?

Common Mistakes in Small Business Marketing

Small businesses make some common mistakes when it comes to marketing often leading to sluggish sales or leaving money on the table. A couple of quick fixes can energize revenue and pump up the bottom line.

Conscious Direction and Intention

Maintaining a vigilance of focused intent is necessary to attain any goal you may have in mind-physical, intellectual, or spiritual. Although you need to remain vigilant and focused, you should guard against being rigid; however, and always leave room for your intuitive heart center to give you an alternate path to take to achieve your destination.

Difference between Mobile Websites and Regular Websites

Still not sure you should have a mobile website, here is an explanation on the difference in mobile and non mobile websites.

Do You Hate Networking?

Successful communications help make networking more successful, but do you avoid networking because you'd really rather be doing something else? Here's a new way to think about what you do.

Educate Your Customers

Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.

Essential Understanding: The Purpose of a Website

Savvy business owners know that a website is essential, but a survey of business websites reveals that the majority of business websites fail to produce a positive return on investment. It's time to rethink the purpose of your business website.

Facebook Metrics - Insights. Do you understand how to use the Facebook metrics?

With Pages Insights, you can: Understand the performance of your Page; Optimize how you publish to your audience so that people will tell their friends about you; and Learn more about your audience.

Getting Better Referrals: Monday Morning Tip

If you expect to use referrals as an igniter of your pipeline in short order, you’ll have to do all of the work for your clients. Asking your database of clients for referrals will generate referrals if done correctly. However, the fruits of that request won’t be seen quickly.

Getting What You Want By Design - Marketing Plans

Marketing plan insights and ideas, it’s time to revisit the marketing plan you created when you started your venture that outlined the clear path you were going to follow and how you were going to measure and track your progress.

Glenn Davis Doctor G World Record Commentary

Commentary, tips, advice and how-to get the most from your online experience from Glenn Davis Doctor G.

Have You Started Pinning?

Pinterest it is a web traffic builder and a lead generator and will eventually help you grow your business. Start pinning. It's a good thing!

How to Economically Spread the Word About Your Business

Five easy, inexpensive tips to help promote your business

How to Fill Your Marketing Sails with Wind

Now you may ask, what’s all of this have to do with marketing, Laura? Marketing a business is exactly like sailboat racing! Before you begin a marketing activity (tactic), you have to have a strategy for your whole business. You need to understand what is unique about your business (your boat). You have to understand who you are competing against and how they market their business. You have to understand your ideal client (in sailing the wind). You have to position yourself to be first! Then you can choose your tactic or marketing activity ( the tact during the race) and continuously alter it until you are getting your desired results

How to make targeted business connections on Facebook.

Getting your business page liked, and recommended!

How To Set Up Google Place for your Business

Simple ways to optimize Google Places for your retail business.

It's a "What Do You Do Statement," Not a "How Do You Do" Statement

The difference between a "what do you do statement" and a "how do you do it" statement

Marketing Only Takes Five Minutes a Day!

Most businesses delay marketing because they feel overwhelmed and don't know where to begin. There are a few marketing areas that can make a difference in your business, and they don't require much of your time.

Marketing your Business during these Difficult Economic Times

Three of the most important ways to help you grow your business includes: 1) Creating a Unique Selling Proposition and Guarantee, 2) Developing a Tactical Marketing Plan, and, 3) Getting your WEB site working for you

Mobile Marketing Trends and Ideas

Mobile phone devices are definitely an option when thinking about communicating to your target market in the most relevant and interactive way.

Networking rules

Get the most out of your networking

Online Marketing for Main Street

Main street businesses have had web sites and used pay per click advertising for some time. Increasingly they exploring search engine optimization as well to grow.

Promoting Your Restaurant Via Social Media

Using global social media to promote a local restaurant can be very effective if done strategically.

Referral Marketing? Wasn't that social Marketing as well?

Want a low cost, time effective way to build your business? Follow me as I continue to teach the principles of The originator of “social networking.” Eye ball to Eye ball, belly to belly Referral Marketing. There is no better way than ”world of mouth” advertising.

Small Business Marketing Today

Small businesses cannot survive in tis economy with having a web presence. People are ordering something online when, if they knew it was available, they could have just as easily purchased from a small business in their neighborhood.

Success or Failure - It's In YOUR Hands!

Every day your in business is a day of learning. You need to learn from your mistakes and take advantage of the negatives.

Ten Ways Financial Professionals Are Marketing Smarter

Are you making marketing more difficult than it needs to be? You may feel marketing is a "necessary evil" that takes time away from achieving your primary goals and interacting with customers; however, marketing is actually the key to building your business with clients you truly enjoy serving. Learn more...

The #1 Critical Element That Most Business Owners Overlook

There are many important marketing elements that most business owners do correctly, such as signage inside and outside of their facility, cleanliness of their facility, having a website, having social media accounts, etc. Many businesses also have blogs, autoresponder systems, adequately trained personnel, etc. But...

The #1 Marketing Mistake

What is the number-one marketing mistake business people make? Not messaging themselves and their businesses properly. You can set your marketing budget as high as you like, but if your messaging fails to properly position your firm, you have wasted your money

The Importance Of Overdelivering

The Internet is a level playing field for every Internet entrepreneur and merchant out there. The sheer connectivity means that you can reach every individual in the world. You are not limited by geographic constraints and anyone can be your customer or client.

The Perfect Consumer Package Goods Package Front Panel

The front panel of your package has only 1 mission in life: "to stop target customers walking by your product, evaluate its benefits in 3 seconds and motivate them to pick it off the shelf, … and buy it. That's all it’s designed to do."

Tips on Unique Selling Proposition

How to create your USP (Unique Selling Proposition)

Try These Effective Email Marketing Tips

A well written email can result in 500% or better more conversions. There are a handful of critical tips that when followed can greatly enhance your results and dramatically increase your profits.

What is BRANDING and how can it help me?

“Branding” is high dollar business. Use branding to get you the recognition you deserve.

What Not to do at Networking Events.

It isn't about you when you are attending a networking event. Let your personality shine, reach out and offer a helpful hand. You will be remembered in a good way!

What's the difference between Facebook and Twitter?

The two monsters of Social Media are nothing alike. Don't treat them both the same!

Why Your Business Needs A Mobile App!

It is not enough to just develop a mobile app--you need to keep customers coming back and wanting to share it with others. Here are a few simple ways to drive more customers to your app and ultimately your business.

Promotional Videos - Marketing Consultants

Hidden Danger of Household Chemicals

The average consumer is not aware of the hidden dangers in the everyday household products.

Web Video Marketing For Local Businesses

Video Marketing to connect with local prospective customers.

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